With the help of an IPO, companies receive:
1. Money.
This is one of the ways to attract multi-million dollar investments. Once received, they can be used for business development or reinvested in infrastructure. For example, you can expand the company, or you can play on your personal brand, which was done by the well-known Elon Musk and his company Space X, which, according to Morgan Stanley's estimates, collected a total investment from an IPO of $ 3.5 billion.

2. Reputation.
Stocks of companies with poor financial performance are not listed on well-known stock exchanges. After all, their activities are monitored by regulatory bodies that "award" firms a high rating.

3. Marketing.
The noise in the media about the upcoming IPO is tantamount to an advertising campaign, the main thing is not to overdo it.

4. Competition.
Provides a huge advantage in the market, including the international one.

5. Company shares.
The advantage of having publicly traded company shares is the ability to offer securities to top managers, thus luring the best specialists to your place. In addition, shares can be used in takeover and merger transactions, as well as as collateral when taking a loan from a bank.

- on the difference between the price of a share at the time of distribution of shares for the IPO and its value on the opening day of trading ("First Day Premium").
- on the growth of the share price during trading sessions on the stock exchange - if the demand is high, then the price per day for securities may rise by 10-30%.
- on receiving dividends from the company, if you consider the IPO as a long-term investment - the majority (72.7%) of companies after entering the IPO begin to pay dividends after 3 years of receiving a stable profit.

Search for a promising company.
This is a highly profitable investment instrument with a high risk. Shares of a new brand do not always rise in price quickly. To make the right choice, you should study analytical forecasts and consult with your investment manager.
Conclusion of an agreement for the purchase of the selected assets.
The investor informs how much and what shares he wants to buy, credits the amount necessary for the purchase to the account. It is important to remember that crediting funds to an account can take up to several days, so you need to make a decision in advance.
Purchase of shares.
The financial advisor, as soon as the shares become available in the market, buys them at the original price.
Transfer of assets to the account of the new owner.
After the purchase, the shares are added to the investment portfolio and credited to the investor's account.

Minimum investment amount - $ 500
Recommended investment amount - $ 5000
Application deadline - 2 days before the start of trading on the exchange
Commissions (depending on the product):
At the entrance - 2.5%
At the exit - 0.5%
Profit - 10%